Understanding Your Brand Palette
Before diving into design, it's crucial to have a clear understanding of your brand's color palette. These are the colors that represent your brand across all platforms. If you're unsure, consult your brand guidelines or work with a designer to define them.
Remember, consistency is key. The colors you choose should resonate with other branding materials like logos, websites, and promotional materials.
Choosing the Right Neon Color
Neon signs offer a vibrant display, but it's essential to pick the right shade that matches your brand color. Work with your neon sign provider to get a color match as close as possible. Sometimes, it might be a good idea to choose a complementary color if an exact match isn't available, ensuring the sign still aligns with the brand's vibe.
Consider the sign's purpose too. If it's a logo or brand name, staying true to brand colors is vital. For other messages, you can be a bit more flexible.
Selecting Rug Colors
When it comes to tufted rugs, you have a bit more flexibility. Start with a base color from your brand palette. This could be the dominant color or a neutral shade. Then, use other brand colors as accents or patterns on the rug. This way, the rug complements the neon sign and other decor elements in the space.
Don't shy away from patterns or gradients. They can add depth and interest to the rug while still staying on-brand.
Placement and Coordination
Once you have your neon sign and custom rug, think about their placement. Ideally, they should be in proximity to create a cohesive look. For instance, a neon sign above a reception desk can be complemented by a custom rug right in front of it. This creates a visual flow and draws attention to both elements.
Ensure other decor elements in the space don't clash with your brand colors. A harmonious environment reinforces brand identity.
Conclusion
Integrating brand colors into neon signs and custom rugs is a strategic move to enhance brand visibility and create a cohesive environment. By following these steps, businesses can ensure that their physical spaces are an extension of their brand, offering a consistent and memorable experience for visitors.
Ready to bring your brand colors to life? Explore our LED sign collection and discover the possibilities with custom tufted rugs.